Public Relations: A Values-Driven Approach; Fifth Edition. Co-authored with Professor Charles Marsh. Allyn & Bacon. Boston. 592 pp. Copyright 2012. ISBN: 978-0-205-81180-9.
“Wary of the Web: The underutilization of Web sites for public outreach by state emergency management agencies.” Principal investigator. Gordon Alloway, University of Kansas Center for Telemedicine and Telehealth, research assistant. Association of Educators in Journalism and Mass Communications, Boston, Mass., August 2009. read it
"Black, White, and Shades of Gray: The Sixty-Year Debate Over Propaganda versus Public Diplomacy," Journal of Promotion Management, Vol. 14, Issue 3&4, 2008, 309-325. read it!
Untapped Potential: Evaluating State Emergency Management Web Sites 2008, a study funded by the University of Kansas Transportation Research Institute, 24 October 2008 (Internet release date), 48 pp. read it!
Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales & Marketing, and Business Communication; Second Edition. Co-authored with Charles Marsh and Bonnie Poovey Short. Allyn & Bacon. Boston. 264 pp. Copyright 2009. ISBN: 978-0-205-59162-6.
"The Bay Bridge Metonymy: How Maryland newspapers covered the opening of the Chesapeake Bay Bridge," American Journalism. 25:2 (Spring 2008), 57-83. read it!
Public Relations: A Values-Driven Approach; Fourth Edition. Co-authored with Associate Professor Charles Marsh. Allyn & Bacon. Boston. 624 pp. Copyright 2009. ISBN: 978-0-205-56945-8.
Top Faculty Paper -- “Untapped Potential - An Analysis of Online Newsrooms on State Emergency Management Agency Web Sites.” Public Relations Society of America International Conference. Philadelphia, Pa. October 2007. read it!
Public Relations: A Values-Driven Approach; Third Edition. Co-authored with Associate Professor Charles Marsh. Allyn & Bacon. Boston. 624 pp. Copyright 2006. ISBN: 0-205-45953-6. Web site
Adventures in Public Relations: Case Studies and Critical Thinking. Co-authored with Charles Marsh. Allyn and Bacon. Boston. pp 370. ISBN:0-205-40570-3.
Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales & Marketing, and Business Communication. Co-authored with Charles Marsh and Bonnie Poovey Short. Allyn & Bacon. Boston. 266 pp. Copyright 2005. ISBN:0-205-40573-8.
"Visit to France drives home invasion's meaning." Lawrence Journal-World. June 6, 2004. A1, A6. read it!
"Propaganda v. Public Diplomacy: How 9/11 Gave New Life to a Cold War Debate." Presented at the August 2003 annual conference of the Association of Educators in Journalism and Mass Communications. Kansas City, Missouri. read it!
Public Relations: A Values-Driven Approach; Second Edition. Co-authored with Associate Professor Charles Marsh. Allyn & Bacon. Boston. 600 pp. Copyright 2003. ISBN: 0-205-35969-8. Textbook, accompanying Instructor's Manual, Test Bank, and Web site.
"From OWI to USIA: The Jackson Committee's Search for the Real 'Voice' of America. " Vol. 19, No. 1, Winter 2002, American Journalism.read it!
"The Emergence of Public Relations in the Russian Federation." Public Relations Review. Summer 2000. Vol 26, No. 2. pp 191-208. read it!
Public Relations: A Values-Driven Approach. Co-authored with Associate Professor Charles Marsh. Allyn & Bacon. Boston. 588 pp. Copyright 2000. ISBN: 0-205-29574-6. Textbook, accompanying Instructor's Manual, Test Bank (300 pp.), and Web site.
"Public Relations in the New Russia." (Article and photos) PR Strategist. Public Relations Society of America. New York. Fall 1998. Volume 4, Number 3. pp 51 54. read it!
"The Acceptance and Use of Public Relations Practices Among Kansas Litigators." Public Relations Review. Winter 1996. pp 341-354. read it!
"Ike's Red Scare: The Harry Dexter White Crisis." American Journalism. Volume 13, No. 2. Spring 1996. pp 155-173.
"Proactive Crisis Communication" (a review of management issues in crisis communications). Communication World. International Association of Business Communicators. October 1995. pp 12-14
Media Guide for Attorneys. Co-authored with Assistant Professor Paul Wenske. Kansas Bar Association. September 1995.
"Organizational Crisis Experience and Public Relations Roles." Public Relations Review. 21(2):123-136. Summer 1995. read it!