Goal 1 -- To position the organization as a leader within the region

    Objective 1 -- To increase media coverage

        Tactic 1 -- Send regional news media outlets an "experts guide."

            Brief Description:  Develop a publication for the news media that lists the various areas of expertise of employees within the organization.
            The media will be encouraged to seek out our employees are experts on a wide variety of subjects.

            Timetable:  July 2010

            Target publics: Regional news organizations

            Cost:  $583 (1000 copies @ $.25 as per Jones Printing; 1000 mailings @ $.33 as per USPS)

        Tactic 2 --  To publish a series of advocacy print ads

            Brief Description -- Publish a series of ads that give the organization's position on a variety of issues of regional concern.  Publishing in
           The Daily Bugle will reach a regional audience.

            Timetable:  Eight consecutive Sunday papers starting September 2010

            Target publics: Regional opinion leaders

            Cost:  $10,000 (Four full pages ads @ $1,250 each in The Daily Bugle) Note: This is an expansion budget recommendation.

    Objective 2 -- To engage in aggressive outreach with key constituencies

        Tactic 1 -- Obtain memberships in are Chambers of Commerce

            Brief Description:  By joining the chambers of commerce in key communities within our region, the organization will add its voice
            to the public debates occurring within those communities.

            Timetable:  July 2010

            Target publics: Regional business leaders, regional opinion leaders, regional elected officials

            Cost:  $7,500  (Annual memberships: Jonesville C of C, $2,500; Smithville C of C, $2,000; Blattsburg C of C, $3,000)

        Tactic 2 --  Sponsor college scholarships at regional high schools

            Brief Description:  By sponsoring a $500 scholarship at each of the region's 10 high schools, the organization will be seen supporting
            local education.  It will also provide a publicity platform within each community.

            Timetable:  May 2010

            Target publics: Regional news organizations, regional opinion leaders

            Cost: $5,000 ($500 X 10 high schools)  Note:This is an expansion budget recommendation.

Goal 2 -- To improve employee morale

        Objective 1 -- Increase employee recognition opportunities

            Tactic 1 --  Publish a weekly online employee newsletter