JOUR 523 - Principles of Public Relations
Spring 2012 -- MW 9:30 - 10:45 a.m. in 2092 Dole Humanities Center


This course serves as an introduction to the field of public relations.  It is designed to lay the groundwork for future studies in business communications.  There will be an emphasis on the critical thinking necessary for the research and planning phases of the public relations process.  Students will be judged by their work as individuals and in collaboration with others.  The ultimate goal is to establish a professional and ethical foundation on which the future practitioner can build a successful and distinguished career.  The textbook, Public Relations: A Values-Driven Approach by KU professors David Guth and Charles Marsh, is now in its fifth edition and is used at approximately 200 colleges and universities. This site complements the course Blackboard site. 

Class Assignments
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Spring 2012 Syllabus
Spring 2012 Class, Lecture and Assignment Schedule
Monday Memos Assignment
Group Survival Tips
Brainstorming Techniques
Research Memo
Planning Grid 
Final Planning Assignment (TBA)
Presentation Tips

Selected Readings
X
Communication Audits
Persuasive Approaches
Focus Groups
Survey Research
Fifteen Axioms of Public Opinion
A Few Words on Words
Editing Tips from the Bremner Writing Center
Professor Guth's Quick Citation Guide
Harvard Business School Citation Guide

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PR Central
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Back to Professor Guth's home page

Page last updated 3 January 2012