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Associate Professor David W. Guth
Fall 2010 -- MW 11:00 a.m.-12:15 p.m. in 100 Stauffer-Flint x This
course serves as an introduction to the field of public
relations. It is designed to lay the groundwork for future
studies in business communications. There will be an emphasis on
the critical thinking necessary for the research and planning phases of
the public relations process. Students will be judged by their
work as individuals and in collaboration with others. The
ultimate goal is to establish a professional and ethical foundation on
which the future practitioner can build a successful and distinguished
career. The textbook, Public Relations:
A Values-Driven Approach by KU professors David Guth and Charles
Marsh, is now in its fourth edition and is used at approximately 200 colleges
and universities.
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