Each student will write two RECAPs. For the first RECAP, everyone in the class will be assigned the same case study, which will be announced in class. The due date for that assignment is on the course syllabus. Students will receive feedback on this assignment prior to submitting the second RECAP. The second RECAP, due on the date listed on the course syllabus, will be based on a choice of the following case studies:
| Case 3.2 - Gold Medals and Golden Arches | Case 9.1 - Through the Mummy's Eyes |
| Case 4.2 - AARP's SOCO | Case 10.2 - Power to the People |
| Case 5.1 - Short Story | Case 11.2 - iLoo Meets Its Waterloo |
| Case 6.1 - Talking Trash | Case 12.3 - Giving an ASSIST |
| Case 7.3 - Fear the Turtle | Case 13.3 - The Road to Recovery |
| Case 8.3 - No Ordinary Joe | Case 14.2 - One Cow from Disaster |
Each assignment is worth 100 points based on the following grading weights:
| Research, problem-opportunity |
10 points
|
| Key publics and their stake |
10 points
|
| Desired outcomes |
10 points
|
| Targeted messages |
10 points
|
| Media and tactics |
10 points
|
| Values |
10 points
|
| Degree of success (analysis) |
20 points
|
| Spelling/grammar/clarity/format |
20 points
|
| TOTAL |
100 points
|
For an example of a RECAP case brief, click here.
As is the case with every writing assignment in this class, part of the assessment of each RECAP will be based on spelling, grammar and clarity of thought.
Last modified October 21, 2006