Strategic Campaigns

JOUR 676 - Strategic Communication Campaigns
Online Course Packet
SPRING 2012 - 3:30-4:45 PM MW - 206 STAUFFER-FLINT

X Required Reading Spring 2012 Syllabus Spring 2012 Client Briefing Coorientation Issues Management Research Doesn't Have to Put You in the Poorhouse How to Get More Out of Your Focus Groups The Use of Marketing Communications by U.S. Non-Profit Organizations Measuring Relationships Seven Campaign Killers (Crilley) Group Survival Tips Presentation Tips Brainstorming Tips Approaches (the plan of attack) Appeals (the buttons you push) Axioms of Public Opinion	X Research References x Focus Groups Communication Audits Survey Research Online Advertising Research Links Marketing & Media Research Guide Demographic & Psychographic Links Dictionary of PR Measurement and Research x	X The Process Step 1 - Group Contract Step 2- Research Draft Step 3- SWOT Analysis Step 4- Planning Draft Step 5 - Modified SMP Step 6- Final Plan Step 7 Client Presentation Campaign Support x Confidential Evaluations Tactics Cover Page Format Budget Summary Format MBO Plan Format Planning Grid Modified SMP Example Weekly Briefing Assignment Campaigns Critique Assignment The Strategic Message Planner Grammar Checklist for StratCom Professor Ward's AP Style Guide Harvard Source Citation Guide Professor Guth's Quick Citation Guide Professor Ward's AP Style Guide Professor Ward's Words of Clarity
	Tactical Tools Professor Gibson's Editing Page Video News Releases News Releases, Advisories PSAs Talking Points Journalist' s Resources (Harvard) Writing "Killer" Copy Resumes and Cover Letters Tips for Getting Internships and Jobs Radio/Podcast Format TV/Vodcast Format Print Ad Copy Draft Format Dole Lab Reservation System Instructions
KU Blackboard Log-In	Client Presentation Countdown Clock	Projects/Campaigns Clients (1991-present)
Dole Media Lab Reservation System
Campaigns class videos: Fall 2009 Spring 2010 Spring 2011 Fall 2011

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Last updated January 25, 2012