Communication Research
Asking
Questions, Finding Answers
Joann Keyton, Ph.D.
Chapter 3
Introduction
to Quantitative Research
How Do
Others See Quantitative Research?
Here’s an overview of quantitative research design and the benefits and limitations of quantitative research from The Prevention Communication Research Database (PCRD), a project of the Office of Disease Prevention and Health Promotion (ODPHP), Department of Health and Human Services (HHS).
Deductive
Reasoning
Here’s a good review of deductive reasoning.
Hypotheses
and Research Questions
Confused about the difference among hypothesis, null hypothesis, and a research question? Check out website.
Variables
This website provides an excellent overview of the differences between independent and dependent variables.
Operationalizing
Variables
Check out this website to understand how a researcher operationalizes constructs. This QMSS website explains why operationalizing constructs is both difficult and necessary.
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