Communication Research

Asking Questions, Finding Answers

 

Joann Keyton, Ph.D.

University of Kansas

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Chapter 4

Introduction to Qualitative Research

 

Online Qualitative Journal

 

The Qualitative Report is an online journal dedicated to qualitative research and critical inquiry. At this Web site you can search the current and back issues of the journal and explore other Web sites devoted to qualitative research.

 

 

Inductive Reasoning

 

Here’s a good review of inductive reasoning.

 

 

Credibility

 

This very detailed review of credibility in qualitative research is worth reading!

 

 

Comparing Qualitative and Quantitative

 

There are many websites that offer comparisons of quantitative and qualitative research. I encourage you to review these. I believe you’ll find that the question isn’t Which one is right? but Which one is best for the communication question I want to answer?

 

1.    Del Siegle, University of Connecticut

2.    James Neill , University of Canberra (Australia)

3.    And, the marketing researchers also weigh in—Answers Research, Inc.

 

 

 

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