Communication Research
Asking
Questions, Finding Answers
Joann Keyton, Ph.D.
Chapter
4
Introduction
to Qualitative Research
Online Qualitative
Journal
The Qualitative Report is an online journal dedicated to qualitative research and critical inquiry. At this Web site you can search the current and back issues of the journal and explore other Web sites devoted to qualitative research.
Here’s a good review of inductive reasoning.
This very detailed review of credibility in qualitative research is worth reading!
There are many websites that offer comparisons of
quantitative and qualitative research. I encourage you to review these. I
believe you’ll find that the question isn’t Which one is right? but Which one is best for the communication question I want to answer?
2. James
Neill , University of Canberra (Australia)
3. And, the marketing researchers also weigh in—Answers Research, Inc.
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